Marketing Leadership for Subscription Startups

Break through crowded markets with informed bravery

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A winning subscription model isn’t built - it’s engineered

Successful subscription-based businesses have abandoned the “growth at all costs” mindset and transitioned to a focus on LTV and net recurring revenue. This refocusing on quality over quantity in customer acquisition usually requires an overhaul to existing approaches and processes, and the companies that fail to adapt risk losing their competitive edge.

Is your business ready to make the move? Christa equips leaders with the fundamentals for customer-focused growth that grows acquisition, retention and expansion. Key to success is creating irresistible value that boosts lifetime value.

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Brand Experience

Meet Christa - Your Pop Up Subscription Leader

Christa’s career is made up of a series of successful transformation stories across iconic consumer brands and fast-moving tech startups. She led a seismic shift at HBO from content-centric business to a data-driven subscription business; pioneered digital excellence at Paramount; transformed Compass from a traditional brokerage to a real estate tech platform; advanced Ubisoft Games digital team from a support function to a business driving powerhouse; and builds blueprints for growth for subscription startups.

As a consultant, Christa specializes in customer-focused growth strategy and fractional leadership for early-to-mid staged DTC subscription startups. She brings an infectious enthusiasm to tackling the complex challenges facing subscription businesses - breaking through crowded markets, attracting high value subscribers and creating frictionless experiences that reduce CAC and boost LTV.

About Christa

What they say

“During a pivotal time in HBO’s evolution to a subscription business, Christa was instrumental in building enduring capabilities that delivered critical initiatives to support our new strategic vision. A key influencer across the organization, Christa rallied cross functional teams, architected new processes and harnessed data and insights to deliver impactful subscription experiences that resulted in meaningful acquisition and retention performance gains.”
Clinton Larson VP Customer Engagement & Retention, HBO
“Christa is an excellent CMO. Her experience and depth of knowledge around product-centric, tech-centric and customer-centric businesses have been invaluable to us as we try to crack the code on a new, innovative way to close the wealth gap. Christa is such a force, and is not afraid to dig into the details to give the best strategic advice. Finally, she is magnetic - her energy and excitement are palpable.”
Crissi Cole
CEO of Penny Finance
“It was an absolute pleasure working with Christa. She came to Compass during hyper-growth; a time when marketing needs weren't well defined or understood. She stood out as a leader in her ability to consistently tackle challenges with analytical rigor and a collaboration-first mentality. I can't think of someone better to have in the trenches when you're solving for marketing at scale.”
Corey Perkins
VP of New Business at Compass

How I can help

I partner with fast-moving, entrepreneurial Founders and digital product companies that need a marketing leader who can deliver that perfect combination of strategic leadership and hands-on tactical business building. I leverage my breadth and depth of marketing experience to energize teams around a strategic vision and ensure that vision is executed from start to finish.