Marketing Leadership for Subscription Startups and Scaleups

When the vision is fuzzy and something big needs to shift, scale or finally click.

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Clients

B2B SaaS & Tech Platforms

Reframing complex offerings in human terms — I help define new categories, build buyer-aligned narratives, and curate content engines that scale with both performance and care.

DTC Subscription & Membership Brands

I audit your customer journey to reveal where you're leaking value—and help you fix it. That means smarter segmentation, messaging, and growth strategies that grow LTV with intention.

Digital Products & Startups in Transition

When “what got us here won’t get us there,” I help founders realign product and marketing, inject clarity into positioning, and build GTM motions that elevate both culture and performance.

Brand Experience

Meet Christa - Your Pop Up CMO

My career has been defined by helping companies step into a new version of themselves—whether that’s launching HBO’s first DTC subscription product, transforming Compass into a tech-enabled platform, building SoulCycle’s first CRM-powered growth engine, or turning Ubisoft’s games into the world’s biggest entertainment franchises.

I’ve launched new categories, authored GTM playbooks, built personalization from scratch, and led full-funnel campaigns—always tying marketing to CAC, LTV, and lasting customer love.

What sets me apart is the ability to pair category-defining vision with scrappy, hands-on execution. I’m drawn to ambitious, customer-obsessed brands where creativity meets accountability—and where the work has a chance to transform lives.

What they say

  • “During a pivotal time in HBO’s evolution to a subscription business, Christa was instrumental in building enduring capabilities that delivered critical initiatives to support our new strategic vision. A key influencer across the organization, Christa rallied cross functional teams, architected new processes and harnessed data and insights to deliver impactful subscription experiences that resulted in meaningful acquisition and retention performance gains.” 

    Clinton Larson VP Customer Engagement & Retention, HBO

  • “Christa is an excellent CMO. Her experience and depth of knowledge around product-centric, tech-centric and customer-centric businesses have been invaluable to us as we try to crack the code on a new, innovative way to close the wealth gap. Christa is such a force, and is not afraid to dig into the details to give the best strategic advice. Finally, she is magnetic - her energy and excitement are palpable.”

    Crissi Cole
    CEO of Penny Finance

  • “It was an absolute pleasure working with Christa. She came to Compass during hyper-growth; a time when marketing needs weren't well defined or understood. She stood out as a leader in her ability to consistently tackle challenges with analytical rigor and a collaboration-first mentality. I can't think of someone better to have in the trenches when you're solving for marketing at scale.”

    Corey Perkins
    VP of New Business at Compass

How I can help

I partner with fast-moving startups and digital product companies in moments of reinvention, expansion, or breakout traction. I bring the strategic clarity of a CMO with the momentum of a builder—energizing teams around a bold direction and making sure that vision translates into execution, outcomes, and growth that lasts.

Services

  • Turning customer data into sharper segments, captivating messaging, and experiences that deliver undeniable customer value.

  • Shape your brand’s sharper, bolder alter ego—helping it show up with purpose, attract the right people, and build trust that drives growth.

  • A rapid-fire deep dive into what’s working, what’s not, and what to do next.

  • I build scalable systems that turn your story into business impact across your full marketing funnel.

  • I plug into your team and translate vision into systems that scale—across brand, GTM, lifecycle, content ops, and more.

Explore my latest case studies

Work