Compass Real Estate

To empower agents to grow their seller business, Compass developed a first of its kind product, Compass Concierge. By removing the financial burden and time management of home renovations, Compass agents were able to acquire more sellers and increase home sales significantly. Marketing was tasked to build a new product brand, develop a go-to-market strategy and develop content that will grow agent’s business. As the VP of Marketing, my team was responsible for branding, content, and agent adoption.

VP Marketing I Product Marketing I Go-To-Market I Creative Strategy I Content Development I Paid Media I Cross-functional Leadership I Test & Learn