Services
Brand Experience
Evaluate the health of a brand and create a culturally relevant brand story and positioning rooted in customer insights, product distinction and business ambition.
Go-To-Market
Drive top-line growth by fusing powerful brand stories with data-driven marketing tactics that lift brand and conversion metrics across the marketing funnel.
Content Engine
Build a creative content engine that moves at the speed of culture and connects brand messages with customers' daily lives through paid, owned and earned media experiences.
Team Leadership
Improve operational design by energizing teams around a strategic vision, agile processes and a team structure that translate to impactful customer experiences.
What they say
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“Christa marries insightful brand growth planning with practical programs/tactics, while also bringing a deep understanding of the e-commerce world. This combination of data-driven strategy and detailed execution is, in my experience, very rare and extremely impactful. Plus, Christa is a great human, a motivating and positive presence and someone any organization would benefit from working with.”
James Collier
CEO of ICEMULE Coolers -
“I was lucky enough to work with Christa in her capacity of VP of Marketing at Compass during a critical phase of rapid growth and change for the company. Christa quickly established herself as a trusted thought parter, and I especially appreciated how she was focused on informing our approach through data. I would jump at the opportunity to work with Christa again!”
Pooneet Kant SVP at Maven Clinic
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“Christa is a fearless, supportive leader who is a true change agent. I’ve seen first hand with our Digital department at Ubisoft, which under Christa’s leadership, transformed from a support function to a key trusted strategic partner. She is the agency-whisperer, the director soother, the troop-inspirer. I would work for this woman in any capacity, anywhere in the world.”
Lisa Pense
Head of Marketing, Quantum Dream
How to engage my services
My goal is to build the strategy and team required for startups and large global brands to operate independently. Each business has unique needs, which is why I customize each scope of work to match those needs. The most common ways I support businesses:
Fractional Marketing Leader
Interim Marketing Leader
Advising and Consulting
Strategic Projects
Access a network of experts
To deliver the best solutions for businesses, I joined the Chameleon Collective, a company made of talented interim leaders and subject matter experts across business, brand, product and technology that collaborate to grow businesses.
The Chameleon Collective has reinvented the traditional company by removing traditional hierarchies, unnecessary costs, and a business model that breeds flexibility. Our approach attracts multi-disciplinary leaders and entrepreneurial free thinkers that self-manage and solve meaningful challenges for our clients. The approach that sparked our company will revolutionize yours.
Please say hello
If you need help bridging the gap between your business growth strategy and marketing, or if you are seeking a new partner, please get in touch with me. I’d love to hear from you.